יונה ורולטה רוסית

The first pillar is a scientific oversight ‘club’, involving most of the leading scientists in Israel dealing with environment-related sciences. 'Club' members acknowledge the need for them to work together across disciplines and synthesize interdisciplinary considerations. The purpose of this 'club' is to sieve out technical/scientific dead-ends ahead of time for pipeline candidates, and overcome unexpected technological crises for the portfolio companies (if such arise during the long-haul maturation).

The objective of the second pillar – the marketplace/commercial agency – is to provide, on a global basis, first-hand market understanding plus marketing intelligence for the fund and for portfolio companies. Members of this 'club' are companies that manufacture and sell sustainability-related products and services in global markets.

The third pillar is an international program linking government, certification and piloting bodies around the world that can expedite the introduction of new sustainability products into their respective local markets.

The fourth pillar is a tailor-made mentoring and training program designed to augment the capability of the sustainability entrepreneurs and executives in international sustainability business practices.